Have you ever come across the expression…
“It is easier to ask for forgiveness than permission”
In my opinion it is a saying that should be indelibly seared into the brain of every marketer out there.
To me it basically translates to; action trumps inaction.
I’m sure if I did a poll of everyone online, there would be a direct correlation between action taken and rewards received.
Let’s face it, no amount of planning or theorising is going to have the PayPal payments received notifications come pinging into your inbox.
If you don’t have a Buy It Now button out there, you are not going to get anywhere, no matter how much you want to.
Of course I’m not saying that a certain amount of planning and tweaking of a product isn’t a bad thing. However it can be, and often is, used as an excuse for inaction.
An excuse of “I’m getting it just right before I launch” is always going to sound better than, “I’m too sh*t scared of what might happen if I hit the go button”.
Is this you?
If it is well done for admitting it to yourself and let me see if I can tell you a personal story to help you get over this hurdle.
For a number of weeks now I have been planning and building a sales funnel that I believed could help other marketers.
The front end was a (very) low price WSO, consisting of a whole bunch of Squeeze Page Templates and associated bits and pieces; in fact everything that a person might need to put their own sales funnel together.
Something I believe could genuinely help all sorts of online marketers.
Behind this were several other products that I again believe will help marketers no end and help short cut their success.
So far so good.
I did the design work. This was scribbled in a note book.
I set up the products and services I would be offering.
I set up the sales pages, getting a bit of outsourcing done on one part that would have taken me forever.
I then did some testing to see if the funnel was working as it should and when I was happy that I’d caught all the little issues and rectified them, I launched.
Could I have done more work in the design? – possibly
Could I have spent more time getting the sales pages looking a million dollars? – absolutely
Could I have done more testing? – yes I could.
In fact, as it happened, I found out early on that the download link for the front end product wasn’t working (I had forgotten to upload the zip file).
Was I embarrassed about this oversight?
Of course I was and I would have preferred it hadn’t happened.
But do you know what, despite all of these factors. Despite the fact that the sales funnel wasn’t perfect, it was good enough.
If the funnel was still sitting on my drawing board with me fretting over every detail to ensure it was perfect, I would still be waiting on those PayPal payment notifications.
As it is, I’ve had sales and I corrected the download issue as soon as I found out about the issue and I of course apologised to those who had purchased.
So as I said “It is easier to ask forgiveness than it is permission”…
…especially if you want to start earning online.
So if you have something ready to go, ask yourself, is there a genuine reason for the delay, or is it just that you don’t want to bite the bullet and let the outside world see the produce of your labours.
Believe me, the outside world is not that bad on the whole, so get your product out there and who knows you might not even have to apologise 🙂
I hope this helps and if you would like to check out the WSO I referred to (especially if you are after some proven Squeeze Page Templates), you can find the details by clicking HERE.
