Gone are the days when you could throw up any old page with an opt-in form and have people subscribe (if there ever was that day).
If you are creating a landing or squeeze page there are ways and means of making sure you get the maximum number of people prepared to supply their details.
If you would like to see what some of those ways are, I thoroughly recommend your check out this Blog post I stumbled across, it contains some great easy to follow tips:
http://blog.usefedora.com/best-practices-for-great-landing-page-design
