Are you cynical about the claims you see being made on sales pages?
You know the ones I mean; the number of sales, the value of sales, the conversion rates, the number of visitors, or whatever, that the marketer states are a direct result of the product/service/strategy they are pushing.
If you are not cynical yet, believe me, you will be after you have spent some time in the wonderful world of Internet Marketing.
And then there are the other claims…
…like the classic ‘Newbie Friendly’ you see sprayed about willy-nilly.
My newbie days (along with my hair) disappeared many years ago.
So it’s really interesting when I invest in some of these products, that I find it is only the experiences I have online that allows me to get anything out of them at all.
A true ‘newbie’ wouldn’t stand a chance!
So when I first came across the sales page for David Henry’s latest product ‘List Profit Blueprint’, you (and hopefully he) would have forgiven me for sighing and raising my eyebrows.
Seemingly Outrageous claims; check – “4 cents clicks convert at 70%” & “make $93.69 from a tiny traffic investment of just $8 and how anyone can do the same”
Newbie Friendly claim; check – “…anyone can also achieve the same results without any experience…”
However saying all that, there was something about it that got me interested.
So I was lucky enough to get a review copy. However I didn’t just leave it there, I was really keen to either prove or debunk the claims being made.
To cut a long story short I watched the videos:
Big Tick – they were not long and David hadn’t padded them out.
Black Mark – there was no PDF with the info (it’s just a personal thing but I much prefer a PDF over videos)
Big Tick – the instructions were clear and it really did appear like something a ‘newbie’ could do.
Big Tick – it provided some useful extras to make the process both more simple and effective. Including a portal to access the relevant sites you need and an extra inexpensive service that I considered the ‘secret sauce’ that lifted the product above just good in my opinion.
OK, so having completed the learning, I gave it a go.
I used one of my existing sales funnels.
Now I know you might be saying at this point, “Ah Andy, a newbie wouldn’t necessarily have their own sales funnel yet”
And of course you would be right, however, this is catered for as David supplies several examples that people can use while they create one of their own.
So I set up the funnel and the method to get traffic to it (In fairness to David, I won’t tell you what the method is, but suffice to say, if you have been following me recently you will at least be aware of it).
I then made my only investment; a grand total of $6 to add a bit of that secret sauce I mentioned earlier.
And that was it, all set up in a matter of 15 minutes.
Because I was familiar with the method, there were several things I know I could have done to increase the effectiveness of the experiment.
However, I realised that a newbie wouldn’t necessarily have the resources or knowledge (a list, money to invest further etc) to be able to utilise these enhancements.
Therefore I did bugger all extra.
It really was the basic vanilla version of what was taught in the videos.
Genuinely something I think ANYONE with even the most basic knowledge could do.
I then just sat back and waited 24 hours to check back on the results.
Just to recap here, I have invested $6 and approximately 15 minutes to set things up…
…and absolutely nothing else.
And after that 24 hours, I had 19 new subscribers.
Hardly earth-shattering, but it becomes more interesting when I started doing some maths.
$6.00 divided by 19 subscribers equates to each subscriber costing just under $0.32 in 24 hours.
Now, remember this is $0.32 per SUBSCRIBER.
Compare this to an average of $0.50 per click for a solo ad.
This is where my lack of scientific experimental rigour kicked in.
As I was happy with the initial results, I sort of took my eye off the ball and got stuck into the next thing on my list
The upshot of this is I can’t honestly give you EXACT figures for the lifetime of the experiment.
DOH!
However what I can say is that at the very least I picked up 28 new subscribers and a small sale of $2.97.
Doing the maths again, at the very worse, the subscribers cost me:
– 15 minutes effort
– $6 cost – $2.97 = net spend of $3.03
– $3.03 divided by 28 = just under $0.11
Subscribers for $0.11 and all for a one-off 15 minutes set up.
That is pretty impressive, but I guess the fly in the ointment for many would be the low numbers involved.
My thoughts on that are David makes it very simple with his product to repeat the process.
So in my thinking (and in reality what I am doing), if you were to spend that 15 minutes on a weekly basis, this doesn’t have to be a fairly minor one off.
Let’s round down the numbers and say you got just 25 new subscribers each time.
(As I say there are ways of ramping this up considerably but let’s stick with worst case scenario).
And let say you were prepared to invest that 15 minutes on a weekly basis across the rest of the year…
We would now be looking at 25 subscribers x 50 weeks.
Or in other words, your list could be 1250 bigger at the end of the year (yes I know you will have unsubscribes, but you get the picture).
How would you feel if you had a list 1000 subscribers bigger by the end of the year?
I repeat I have given you worst case scenario figures here, and you could easily ramp this up if you have a little more time or cash to invest…
…and if you do get it, I’d happily share with you some of the things I use.
So, in this case, I may not have exactly replicated the claims being made on the sales page…
…but I think I have seen enough to counter my natural cynicism about these things.
I have provided my affiliate link in this post, and it would be great if you invested in the product through my link…
…however I believe so much in the product, that if you don’t like the idea of me profiting from your purchase then I still recommend you get over to the Warriorplus marketplace and buy it directly there.
For once this is a product that (sort of) does what it says on the tin.
Let me know how it goes if you invest in the training, it’ll be interesting to see if you can get even closer to the claims made on the sales page.
