Like a lot of people in the early days of my business, I was not at all confident of writing and sending my own emails. So I thought I would share with you the main strategy I used to become comfortable with the process.
I hope it helps you as much as it helped me:
1. Subscribe to as many lists as you can (in niches similar to the one you are working in is best).
2. Read all the emails you receive.
3. Unsubscribe from lists which send you mails that bore/annoy/anger you.
4. The mails that you do like, start consciously analyzing what you like about them. What makes them want to read them, what makes you want to click the links. Note down your findings.
At this point, you can do one of two things.
If you are now confident about using the things you have learnt, you can jump straight in and start writing mails using the elements that made you like mails sent to you.
The likelihood is that in the beginning they might not be that great, but as with anything, the more you do something, the better you become.
Alternatively, if like me, you still weren’t 100% confident about writing your own mails, you need to give yourself a little help.
And fortunately that help is readily available all around.
Most affiliate products now include swipe mails, or you can even get packages that provide pre-written emails (my AR Mail Genie membership being a good example of this).
However you are NOT going to send them as they are.
Use the mails as a starting point, and amend the copy where you think applicable, to introduce your own ‘style’.
In the beginning this might just be as little as tweaking the introduction or the ending.
What you will find is, the more you do this, the more confident you will become and the more confident you become, the more of your own copy you include (and less of the original).
If you don’t have a ‘starter’ mail that you can use, then start with a mail you received and use this for inspiration, and rewriting it in your own words.
It is important to note I am NOT saying you should steal other people’s mails to use as your own, you are just using the mails as inspiration and then using your own words to say roughly the same thing.
Eventually you will become confident enough to write your own mails from scratch and wonder what all the fuss was about.
It worked for me and if you are serious about your success I think it can work for you.
